Take me to the world, is a New Zealand based Travel and Tour Company. They have primarily 2 main target destinations – India and New Zealand.
The brand sold customised tours across New Zealand to Indians and sold custom tours to India to New Zealanders. The Indian entity was called Take Me To New Zealand and New Zealand entity was called Take Me To India. However, communication about these different entities always seemed confusing and cumbersome.
One MG embarked on finding the path the brand must take to excel. We realised that the parent brand enjoyed positive recall and were increasingly associated with customised tours. We realigned their brands to share the parent brand’s core values and rebranded their visual identity and their collaterals to reinforce the core positioning of customised tours across India and New Zealand.