Established in 1980, T. A. Pai Institute of Management, fondly known as TAPMI is located in the student city of Manipal, Karnataka. Ranked among the top 20 B-schools in the country and one of 3 B-schools in India to be accredited with the illustrious Association to Advance Collegiate Schools of Business (AACSB) accreditation, TAPMI offers two-year courses in Management (PGDM), with specializations in Finance (PGDM- BKFS) and Healthcare (PGDM – Healthcare).
An internationally recognized school with courses and activities designed to create industry-ready leaders for today’s rapidly evolving business environment, TAPMI’s website had not changed since 2010. Besides using redundant technology, there existed a gap between how the website showcased the brand and the leaps TAPMI was taking in management education. This is the gap we sought to bridge by making the website future-ready.
Additionally, despite high rankings and a world-famous accreditation, the perception of TAPMI was unfavourable compared to other B-schools in its league. This was due to its location in a semi-rural area that was perceived to be too far in the South.
One MG designed a new website for TAPMI that would put it in the league of some of the best international B-schools. We started with an understanding of the multiple stakeholders who would visit the website. A strategy was the developed to engage each of them with the right website architecture, user experience and easy to consume content with a look and feel that adhered to international standards.