La Shaakahari is a restaurant based in Chennai serving vegetarian world cuisine. Unlike other restaurants in Chennai, La Shaakahari gave a plethora of choice of world cuisine to vegetarian diners.
To communicate the unique proposition of the restaurant – a vegetarian restaurant serving world cuisine. Also, to change the perception of a vegetarian restaurant as a family only haunt. The branding and communication had to stand out from the hoard of restaurant communications.
We created a brand that communicated the restaurant’s exclusivity with a striking visual appeal, showcasing a vegetarian paradise that resonated with La Shaakahari’s target audience. The branding and communication also depicted the restaurant as a cool place to hang out across all age groups.