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Sonnamera

REBRANDING

Sonnamera

REBRANDING

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Sonnamera is a speciality foods distribution firm with a presence throughout Singapore. The local distribution arm of The Asian Food Factory that markets brands in Asia and Europe with dedicated offices in Moscow, London, and New Delhi, Sonnamera has a strong portfolio of exemplary brands like MTR, Marico, ITC, and Parle across the local market.

Challenge

Sonnamera wanted to change the look and feel of the brand to stay relevant in the changing market conditions and appeal to a global audience.

Solution

One MG revamped their brand identity and developed a new website. The focus was to make the brand look more progressive and develop their image of a speciality food distribution expert.

Branding

Branding

  • The new brand identity created for Sonnamera showcased a modern interpretation of a rising sun falling on a large leaf, symbolising food as nature's gift.
  • Highly legible across sizes, the logo was developed in keeping with the tradition of food brands that borrow heavily from non-geometric shapes to stand out in shelves and signage.

Website

Website

  • The new website positioned Sonnamera as an expert with unparalleled knowledge and access to the Singapore market, keeping in mind the target audience of both global brands keen on entering the Singapore market and local retailers looking to expand their portfolio of global FMCG brands.
  • Original visual content encompassing images and iconography was developed to showcase the USP of each brand in Sonnamera’s existing portfolio.

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