Headquartered in Chennai, the GRT Hotels and Resorts is a leading name in South India’s hospitality industry offering luxurious and budget-friendly stays through their different brands.
GRT Hotels wanted to gain visibility in the search pages and increase direct bookings while competing with OTAs (online travel agencies) who offered hotel deals while heavily advertising and taking massive cuts, drastically reducing the hotel’s profits.
An integrated promotions campaign was executed for GRT Hotels and Resorts in Yercaud, Kodaikanal, Salem, and Mahabalipuram across google display network, with text and display ads and on social media channels (Facebook).
We increased traffic to the booking pages by 20x – 30x on an average across campaigns.
The restaurant in GRT Grand Hotel's Radisson Blu Temple Bay Resort, Mahabalipuram, Wharf had suffered severe damage during the tsunami floods of 2004 and had been closed. Restored and refurbished, the resort was now looking to relaunch the once popular hangout.
Influencer marketing with food and lifestyle bloggers was planned for the GRT Hotel's restaurant relaunch through FB and Instagram Posts and Live. A social promotion campaign with an FB Quiz and weekly voucher giveaways was executed to increase the views of the launch video.
We were able to generate 576 leads for Wharf during the one-month campaign.