One of the largest private dairies in India, Hatsun retails dairy products domestically while also exporting across 38 countries globally.
Hatsun traditionally distributed their dairy products through a network of dealers who stocked and sold milk across urban and rural masses. These distribution centres were owned by franchisees and hardly provided space for the brand to showcase its flavour. Moreover, from a dairy only store, Hatsun Distribution Centres were looking to distribute agro - food products too. Hence, Hatsun required branding that would be in line with their new positioning.
To cater to a wider audience, Hatsun needed to brand their distribution centers and alter their current positioning and mindshare. One MG came up with a communication strategy that would start right from rebranding the Hatsun Distribution Centers and go all the way to create the entire look and feel of these outlets and promote the brand across the vicinity of the outlet.