Apollo Sindoori is a leading hospitality service management and support services company. Being a sister concern of the famed Apollo Hospital Group, Apollo Sindoori manages the entire gamut of hospitality services right from food services to kitchen planning and management for corporates, institutions, industries and hospitals.
A 30-year-old brand, Apollo Sindoori’s communication look and feel hadn't changed much since their inception. Market conditions had changed and Apollo Sindoori was now competing with international brands to cater to the hospitality needs of corporates and hospitals. Additionally, an erstwhile partner of Faber, Malaysia, Apollo Sindoori wanted to venture independently in the Indian market. They wanted to change the look of the brand to win the confidence of the investors as they launched their IPO.
One MG rebranded the entire group company. The focus was to infuse new energy through their communication, across clients and employees.