A celebrity fashion designer of Kenyan origin, Sidney Sladen is one of the biggest names in the fashion industry in Chennai. A part of the South Indian film industry for almost a decade, he has designed outfits for several models, movies and movie stars, including superstar Rajnikanth.
Sidney Sladen was growing from a one store shop to a multinational retail outlet. One MG was mandated to create a brand that would reflect Sidney's flamboyance and class.
We created a brand imagery true to Sladen’s persona - elegant while being flamboyant. To signify the importance of the person behind the brand, we conceptulised that the symbol of the logo must be the initials of Sidney Sladen.