Forging a Distinct Global Identity for Renowned Educational Institution - Velammal World Academy
Shaping the Creation of Chennai’s Premier IB School
The esteemed Velammal Educational Trust – a pioneer in the educational landscape, had launched Velammal World Academy (VWA), a school offering the IB Primary Education Program in Chennai. The challenge in place required creating a distinct and premium identity for VWA – not only setting it apart from its sister Velammal Schools but also among other schools. From creating a narrative that positions VWA as ‘a school of the future’. Discover how we streamlined these challenges with one solution.
What We Did For the Brand
- Strategy Consulting
- Website Content
- UX & Website Design
- Technical SEO
Strategic Consulting
Acting as a strategic consultant for the educational institution, One MG conceptualised a strategy for branding hierarchy and information flow was conceived based on the website analysis and audit of the entire Velammal Group, to help differentiate VWA in the crowd.
Website
- One MG created an SEO optimized, mobile first, responsive website for Velammal with easy backend integration for information.
- A WordPress website was designed with an information architecture that explained the new offering, painting the picture of how IB was the future of education and directly spoke to parents about the innovative teaching methodology and experiential learning that IB schools encouraged.
- Extensive use of brand colors and bright imagery created a child-friendly look and ensured easy consumption of the detailed content that set it a class apart from other schools in Chennai.
