Unveiling a New Paradigm in Jungle Resorts with One MG - Red Earth Tadoba
The Intersection of Wilderness & Luxury: Tadoba’s Hunt Begins
Nestled on the outskirts of the Tadoba Andhari Tiger Reserve, Red Earth Tadoba isn’t just a jungle resort; it’s a fusion of untamed wilderness and modern comfort, creating a realm where adventure meets luxury. The challenge for Red Earth was intriguingly dual – situated in the heart of Tadoba National Park, the resort sought to attract adrenaline-chasing safari enthusiasts’ attention amidst its highly established counterparts. In response, One MG embarked on a journey to craft a website, unveiling this wild newcomer to nature aficionados.
What We Did For the Brand
- Website Content
- UX & Website Design
- Technical SEO
- Digital Media Marketing
- Content Production
Website
- A search engine optimized website was built on WordPress to target adventure lovers and safari enthusiasts.
- The website was made image-heavy to connect with and entice jungle enthusiasts with a penchant for tigers. Illustrations with a watercolour effect were also created to communicate the appeal.
- Given Red Earth Tadoba is a niche brand, easy-to-consume content was used to target an audience who shared the values of sustainability like the brand.
- The website also hosted a wildlife gallery to draw birdwatchers and avid safari enthusiasts to the resort.
- A blog was integrated into the website with articles on different aspects of the resort and for better SEO.
Digital Media Marketing
- Digital campaigns with multiple promotions and messages were created and boosted across Google Search and Display, Facebook and Instagram.
- A microsite was created to host regular digital campaigns and capture leads visiting from Google ads and social media campaigns.
- Remarketing campaigns targeting existing leads were designed.
- Email marketing campaigns were crafted to cross-sell the newly-unveiled resort to customers from its sister resorts – Red Earth Kabini and Grassroots Wayanad. Another campaign was designed to target travel agents across India.
- Posts were boosted on Instagram and Facebook to increase brand awareness and increase bookings for the Tadoba resort.
- An organic social calendar was created to pique the interest of safari enthusiasts and eco-tourists.
Content Production
Illustration based and motion graphic posts, cinemagraphs and videos were regularly created to position the resort as the destination among wildlife enthusiasts.
Impact
- Over a span of 14 months, the website received more than 1 lakh page visits
- The digital campaigns generated a page reach of over 8 million on Facebook
