Choreographing Thrills for Chennai's Favourite Amusement Park - VGP Kingdom
Unleashing VGP Universal Kingdom as the Ultimate Summer Hotspot
Nestled among the classics, VGP Universal Kingdom, India’s vintage gem of amusement parks, pulls in crowds by the half-million every summer, making it a season to remember. However its aging charm needed a modern touch. Despite earnest efforts to capture the younger hearts, outdated branding cast a shadow on VGP’s reputation. One MG set out to reposition VGP as the ultimate summer destination.
What We Did For the Brand
- TVC & Theatre Ad
- Microsite
- Print Ads
- BTL Collaterals
- Events to maximize Footfall
TV & Theatre Ad
- A TV and theatre commercial were conceptualized and produced to promote VGP as a must-visit destination during summer holidays for children.
- Multiple new attractions including Water World and adventurous rides for families and youngsters were showcased to build anticipation.
- Execution in a stop motion style accentuated the energy and highlighted these fun-filled moments.
Microsite
- A microsite was designed in line with the entire campaign to communicate information about Mask of Zorro Summer Show with all its electrifying action and Latino inspired romance.
- Information about the previous Summer Shows was also displayed to showcase the truly unbeatable standards of their awe-inspiring shows and build anticipation as a result.
- Illustrations that encouraged children to enjoy the adrenalin rush of the exciting new rides at VGP and brandished the enthralling duels of the Mask of Zorro show were designed for the Print Ads campaign.
BTL Collaterals
- Several BTL collaterals for the event including sponsor folders with CD invites and details of the performance, brochures, posters, standees, banners and flyers were designed in the same illustrative style to reach out to the target audience and promote the Summer Show.
- Creatively designed POS signage including directional signage, signage urging children to give the new, adrenalin pumping rides a try, vouchers, standees and banners were created to give the theme park a visual uplift and depict a fun, exciting almost carnival like atmosphere.
Event
- Conceptualized to reach out to the target audience and build excitement about the upcoming show, a flash mob was organized in a prominent mall in Chennai on a Saturday evening when the footfall, especially of families is the maximum.
- The final unveiling of the Mask of Zorro unfurled with the performance of a dance troupe in vibrant, Mexican costumes.
