Unveiling a New Paradigm in Jungle Resorts with One MG - Red Earth Tadoba

What We Did For the Brand

Website Content
UX & Website Design
Technical SEO
Digital Media Marketing
Content Production

The Intersection of Wilderness & Luxury: Tadoba's Hunt Begins

Nestled on the outskirts of the Tadoba Andhari Tiger Reserve, Red Earth Tadoba isn't just a jungle resort; it's a fusion of untamed wilderness and modern comfort, creating a realm where adventure meets luxury. The challenge for Red Earth was intriguingly dual – situated in the heart of Tadoba National Park, the resort sought to attract adrenaline-chasing safari enthusiasts' attention amidst its highly established counterparts. In response, One MG embarked on a journey to craft a website, unveiling this wild newcomer to nature aficionados.

Website

A search engine optimized website was built on Wordpress to target adventure lovers and safari enthusiasts.
The website was made image-heavy to connect with and entice jungle enthusiasts with a penchant for tigers. Illustrations with a watercolour effect were also created to communicate the appeal.
Given Red Earth Tadoba is a niche brand, easy-to-consume content was used to target an audience who shared the values of sustainability like the brand.
The website also hosted a wildlife gallery to draw birdwatchers and avid safari enthusiasts to the resort.
A blog was integrated into the website with articles on different aspects of the resort and for better SEO.

Digital Media Marketing

Digital campaigns with multiple promotions and messages were created and boosted across Google Search and Display, Facebook and Instagram.
A microsite was created to host regular digital campaigns and capture leads visiting from Google ads and social media campaigns.
Remarketing campaigns targeting existing leads were designed.
Email marketing campaigns were crafted to cross-sell the newly-unveiled resort to customers from its sister resorts - Red Earth Kabini and Grassroots Wayanad. Another campaign was designed to target travel agents across India.
Posts were boosted on Instagram and Facebook to increase brand awareness and increase bookings for the Tadoba resort.
An organic social calendar was created to pique the interest of safari enthusiasts and eco-tourists.

Content Production

Illustration based and motion graphic posts, cinemagraphs and videos were regularly created to position the resort as the destination among wildlife enthusiasts.