Over the past two dynamic decades, ITSS, a stalwart in banking software integration, has expanded its influence, providing unparalleled services to banks across 23 countries. As a certified multi-regional partner of Temenos, ITSS stands as a leader in its industry.
Yet, the virtual domain needed refinement to align with its real-world presence. Acting as its digital architects, One MG is amplifying ITSS's social media resonance across two years.
With ITSS’s lead acquisition relying on creating a memorable digital presence, one of our key goals became addressing current and potential clients and their concerns and challenges across its wide global footprint.
Besides, transforming ITSS’s social channels also meant infusing thought leadership in its communication while presenting it as an aspirational brand for the industry’s best talent. This multi-pronged strategy would lay the foundation for ITSS’s growth.
Once we set sail, we identified the path to amplifying ITSS’s presence had to begin with unfurling a fresh tone of voice. To anchor more engagement around its social channels, we built a unique brand design language, a distinct voice and incorporated interactive post formats like polls.
To ensure social media worked cohesively with its brand goals, we designed a content strategy that would align with ITSS’s sales objectives while establishing its frontier position in the industry. This was supported additionally through sponsored campaigns that were devised to build association as a multi-regional Temenos partner and inspire trust among its potential clients.
Besides business goals, social media was nurtured as a platform to connect and engage with its cross-continental employee base. With a culture pivoted on team spirit and fair workplace practices, ITSS’s social channels became a medium where employee bonds were strengthened.
From the precision of playing cards to the cosmic vastness, we've seamlessly integrated creative metaphors in our creative repertoire. Over the course of our two-year partnership, One MG has collaborated with ITSS to ideate, build and execute several campaigns across its social media platforms.
ITSS Banking Suite was an ode to ushering in a new era of seamless, secure, and customer-centric banking. The design language incorporated a blend of creativity and functionality while representing a modern banking landscape.
Playing cards and northern star were weighty symbolisms used to convey ITSS’s unparalleled position as one of Temenos’s most-preferred partners under the ‘One Temenos Partner’ campaign.
Every campaign is strategically conceptualised and executed to stand as a testament to ITSS's pivotal role in shaping the banking industry.
One MG orchestrated an exquisite showcase of ITSS's prowess in the banking integration domain after being recognised by the CIO Outlook Magazine. We masterminded the unveil of ITSS's cutting-edge solutions and visionary leadership.
At industry events, ITSS recognizes the paramount value of unlocking networking opportunities and solidifying its presence as an industry luminary. One MG seamlessly orchestrated this by transforming events into pivotal moments of engagement and recognition.
One MG optimised the digital and event space to meet these goals - with a concerted digital campaign, we amassed attention and created buzz before the event. During the event, we simultaneously used ITSS’s digital channels to incite intrigue and footfalls and leveraged its stall to create a memorable impression of ITSS in the visitors’ minds.
Our collaboration for TCF 23 (Temenos Community Forum) was encapsulated under the campaign banner - ‘Do More With ITSS’. From generating anticipatory buzz to orchestrating a digital campaign that streamlined with the live event, the campaign amassing footfalls and clicks with much gusto.
But at the centre of this was a narrative that managed to unite, simplify and inspire anyone who interfaced with ITSS.
In essence, this campaign was an end-to-end digital symphony orchestrated by One MG by elevating ITSS's voice in the industry.
We continue channelling our digital marketing efforts to help ITSS Global as it unlocks newer markets and masters meaningful engagement - among customers and employees alike - no matter which part of the world they herald from.
