Propelling Healthcare Technology Brand - CURA Healthcare

What We Did For the Brand

Integrated Marketing
Marketing Collaterals

Radiating CURA Healthcare's Prowess

In the dynamic landscape of Radiographic Imaging Solutions, CURA Healthcare has emerged as a formidable provider, swiftly expanding its presence both within India and globally. Renowned for its diverse portfolio, CURA competes alongside industry giants such as GE, Siemens, and Philips with a need for a strong digital presence at par with the other players. Addressing this, One MG played a pivotal role in crafting comprehensive marketing and positioning strategies, engaging in meticulous media planning, and orchestrating impactful product promotions for CURA Healthcare.

Integrated Marketing

We embarked on an integrated marketing and communication strategy through multiple channels to target a spectrum of stakeholders including decision makers and influencers, with targeted messaging for each stakeholder.
The target audience of the brand cut across multi-customer segments to include diagnostic labs, small to large hospitals and clinics, each of whom had different priorities and expectations.
A secondary research was undertaken to understand the pain points of all the professionals involved, following which a campaign was designed that addressed these problem areas through the channels of print, digital, events, outdoor and direct marketing.
Email campaigns for doctors, technical staff, hospital and diagnostic centre owners were developed with 3 different communications. All the emailers led to different landing pages which spoke exclusively to that stakeholder and provided information vis-a-vis their personal profile.