Visualising the Impact of a Rural Development Trust - Swami Dayananda Educational Trust
Retelling the Story of Manjakkudi’s Makeover/Transformation
Swami Dayananda Educational Trust (SDET) was working wonders – transforming Manjakkudi from an under-developed, under-connected, and impoverished village to a well-connected and well-developed rural community with educational, healthcare, transportation and communication facilities across 14 years. 14 years of transformation. 14 years of changing lives. 14 years of narrating a new story.
When SDET wanted to share this story with the world, they were at a loss – how to capture these transformations – often undertaken as a response to organic needs arising from within the community – in a cohesive narrative? As dynamic storytellers, One MG dived deep to structure and narrate a story the world would remember.
What We Did For The Brand
- Annual Report – Design Production
- Social Media Marketing
Annual Report
- The SDET’s model of rural development based on UNESCO’s Sustainable Development Goals gave a structure to all the fragmented work done by the organization.
- The model spoke of integrated community development through interventions at three levels – increasing access to basic services like free child education, promotion of infrastructure development and environmental preservation, and finally, spiritual and cultural development both at the level of the community and the individual.
- The activities and content were restructured around the framework in a manner which was lucid, and in line with their larger vision.
- The verbose content was converted to infographics, tables to thematic infographics and populated with remarkable case studies to pique interest.
- Extensive use of brand colors and bright imagery created a child-friendly look and ensured easy consumption of the detailed content.
Social Media Campaign
- A Facebook campaign was set up in the form of canvas and carousel ads to help raise money for the construction of a toilet block in a school in Manjakkudi.
- The canvas ads served as a microsite within Facebook driving people to the Milaap page which gave information regarding the lack of amenities and the need for investment.
- The carousel ads led to a landing page populated with similar information before driving people to the page on Milaap.
