Narrating the Impact of an NGO - AIM for Seva
Scripting the Forward of AIM for Seva
Founded by Swami Dayananda Educational Trust in 2000, AIM for Seva works across 16 states to uplift rural regions by driving education, healthcare, community development, and sustainable living practices. While rejuvenating the underserved regions with accessible education and healthcare, AIM for Seva aspired to elevate their ‘Annual Reports’ to do something more.
One MG sought to create an end-product that would not only beautifully package their social efforts but also sway corporate leadership to donate wholeheartedly to AIM for Seva’s cause.
What We Did For The Brand
- Annual Report – Content & Design Production
- Communication Assets
Annual Report
- We restructured the Aim for Seva Annual Report – categorizing their activities and content in a lucid manner with better information flow in line with their larger vision – which would appeal to the decision makers in the corporate space.
- The verbose content was converted to infographics, tables to thematic infographics and populated with remarkable case studies to pique interest.
- Extensive use of brand colors and bright imagery created a child-friendly look and ensured easy consumption of the detailed content around their free education initiatives.
Brochure
- A brochure and presentation were designed that outlined Aim for Seva’s pitch to the corporates for their CSR funds.
