Samunnati

Rebranding and Collateral Design

Samunnati

Rebranding and Collateral Design

Samunnati

Samunnati is a 5-year-old NBFC in the agri value chain sector offering holistic solutions in the field of agricultural finance. It offers a unique blend of financial, non-financial and advisory services to its clients.

Challenge

At 5 years, Samunnati was a growing organisation working across several verticals. It had evolved and was now seeking to define itself in a way that would encompass all the roles it played.

Solution

Our immediate focus was to discover and define Samunnati's identity. This identity would then reflect across its brand collaterals and website.

Branding

BRANDING

An elaborate branding exercise involving internal and external stakeholders of Samunnati was conducted. This became the basis of a brand prism, acting as guide to further give shape and form to the brand.
Samunnati's brand prism was saturated to create its brand statement, logo, font and colour code.
A brand video was created to impactfully drive Samunnati's identity and message to its stakeholders.
Samunnati's brochure was designed to address all its clients and stakeholders. It incorporated elements that embodied the brand's identity
A corporate presentation was designed as a marketing collateral. It would serve as an introduction to Samunnati’s identity, elaborating the variety of its roles.
The brand identity was compiled in a brand manual and extended to create brand collaterals like the corporate stationery.

Website

The framework of the entire website was crafted to address Samunnati's various stakeholders.
The design philosophy developed was conceptualised to appeal to all stakeholders.
The website's interface was designed to reflect Samunnati's identity and values.
It intersperses bold, eye-catching images and illustrations with succinct content. Single-line art was sprinkled across the website to pay homage to the rustic nature of agriculture.
A search engine optimised website was built on Wordpress.