Elevating the Journey of an Education & Learning Services Provider - Atlab Stem Academy
Charting the Path Ahead in Full STEM
In the realm of education and learning services, Atlab STEM Academy, a leading provider, collaborated with STEM solution pioneers to craft a curriculum tailored for the Indian education system. Introducing the novel concept of STEM education to India posed a challenge, requiring comprehensive communication to enlighten schools, franchisees, and parents about its benefits. To address this, One MG set to devise a distinctive brand and website to empower Atlab STEM Academy in effectively capturing the mindspace of schools, parents and educators.
What We Did For the Brand
- Brand Identity & Design Strategy
- Brand Communication Assets
- UX & Website Design and Development
- Technical SEO
- Marketing Collaterals
Branding
- Stemming from the concept that practical learning helps children learn better, Atlab Stem Academy’s brand identity was inspired by origami. This unique Japanese art crafts paper into a million possibilities. So, the logo was strategically used to depict how science, technology, engineering and maths can create unique possibilities that will help today’s students solve tomorrow’s complex problems.
- As they were looking at a pan India launch with a franchise model, a Brand Manual was conceptualized for consistent brand usage and brand look and feel.
- A franchise welcome kit with the required information about the brand was also designed.
Website
- We designed a responsive website that spoke to multiple stakeholders (Schools, Parents and Students) and carefully balanced an intuitive UI with detailed content. Extensive infographics and imagery was designed for easy consumption of the content.
- The website backend was equipped to handle student logins, download of exercise books and lesson plans.
- A microsite framework was also developed which schools could customize and make a part of their website.
Marketing Collaterals
- A sales kit, brochures, school onboarding kit and posters were designed in line with the brand philosophy, all inspired from origami.
- The school onboarding kit consisted of flags, T-shirts and other merchandize that helped increase brand visibility on the school campus.
