According to the Event Marketer Institute and Mosaic, 91% of customers tend to improve perceptions about your brand after interacting at events. That events have been a great channel to acquire new customers, retain existing ones and network with industry leaders isn’t a new insight. The question is – but are events really meeting your business/brand goals?
That upcoming movie got you marking your calendar and keeping an eye out for tickets at your favourite theatre in the city? We do the same. We get our binoculars out to enjoy the epic fest that movie marketing is. Movie marketing includes everything from promos and teasers to publicity stunts – the whole shebang.
Picture this. You are on a virtual real-life simulator game – think Sims. You are only allowed to pick your avatar and what you wear. With no specific goal, you are let loose into this world to chart your own destiny.
The sentence has resonated over time to define what the internet offers best. As with everything else, the internet has found a new purpose in our lives beyond being just a glorified encyclopedia. While offering endless entertainment – enough to keep the average Indian spending 4.5 hours on it everyday, the internet offers something that even pacifies our Id.
In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies who were at the forefront of the digital marketing industry in the country. One MG was rated as one of the 25 most promising Digital Marketing Companies in India.