Picture this. You are on a virtual real-life simulator game – think Sims. You are only allowed to pick your avatar and what you wear. With no specific goal, you are let loose into this world to chart your own destiny.

Content marketing, while not being all fun and games, requires you pave your own path. While on that journey, crusader, here are some things you should remember:

1. Create content that connects

How you connect with other players in the game decides whether you earn more frenemies or friends. And, we all know the latter is better. When you make genuine attempts at conversation, you earn yourself more than just directions to that pub ye were headin’ to.

Instead of throwing your content like stray flyers, use them as bargaining chips to draw your audience’s attention by creating content that is valuable to them. Further, use your customers’ journey to create refreshing content that resonates with their state of mind. For instance, as a travel consultant, you can harp on long weekend destinations for working professionals.

2. Identify your goals

Your virtual girlfriend just asked you out on a date (Yes, virtual. Don’t get ahead of yourself) and you want to dress to impress. On the other hand, you are saving up to buy a potion that will finally get you that level upgrade you were seeking. What do you do?

We are often too wound up by the present to retain perspective of our broader goals. Before you publish that post or work on that kickass blogpost you swore would boggle minds; ask yourself: does it serve a purpose? Does it validate the effort? Having a clear idea of your digital marketing goals and strategy guarantees success.

3. If you love your content, let it go

On days when you aren’t gallivanting on missions or busy adding coins to your treasure chest, you decide to reconvene with your friends and share stories over a pint – friendships that you have carefully built over several months.

Often, we create a content masterpiece and wait for the magic to happen. While it is true, good content always finds an audience, it is also true that without exposure, that content dies a slow death. Keep your digital marketing content alive by remarketing it on channels like Facebook groups, Quora and subreddits.

4. Keep experimenting

There isn’t one template for success. For the longest time, videos were declared the avant-garde digital marketing content to garner the most engagement. However, this isn’t a one-size-fits-all situation. Keep experimenting with blogs, videos, live streams and images to figure out what works best for your brand.

5. Interact regularly

Even on days when you are least inclined to, you log in to the game to claim the reward the game promises you – be it free coins or a weapon upgrade. Regular participation across most virtual reality games isn’t just encouraged but rewarded, too.

The one way to crack digital marketing platforms for your brand is by interacting regularly with your audience. Start by curating a social and content calendar that is built to raise brand awareness while generating genuine engagement.

6. All hail, SEO!

The holy grail of any digital marketing content you create – especially outside social platforms – is optimising the content for search engines. While building a genuine connection with your prospective customers, SEO increases your content’s reach exponentially.

Beyond keywords, SEO – if undertaken earnestly – helps your brand internalise reader-friendly content guidelines while ranking your content on Google’s first page.

7. Digital Report Card

Your avatar’s profile probably displays measures of your health, your overall performance and skills your yet to unlock. The trajectory of your path in the game is pretty clear to you.
Unfortunately, not everything in life is dumb-ed down to bars that measure your performance. This is why we recommend you create and assess your digital report card frequently. Only when you measure how your digital marketing content has done, can you strategise the path ahead.

Get your digital report card today. Don’t know what that is? Get in touch with us.