Orchestrating Singapore's Leading Food Distribution Brand - Sonnamera
Sonnamera’s Brand Makeover – From Local to Global Flavor
Sonnamera, a prominent speciality foods distribution firm with a significant presence in Singapore and affiliated with The Asian Food Factory, faced the challenge of staying relevant in evolving market conditions and appealing to a global audience. In response, One MG undertook a comprehensive brand transformation – shaping Sonnamera’s progressive and sophisticated identity as a specialist in food distribution.
What We Did For the Brand
- Brand Identity Design
- Brand Communication Assets
- Website Development
- Website Content
Branding
- The new brand identity created for Sonnamera showcased a modern interpretation of a rising sun falling on a large leaf, symbolising food as nature’s gift.
- Highly legible across sizes, the logo was developed in keeping with the tradition of food brands that borrow heavily from non-geometric shapes to stand out in shelves and signage.
Website
- The new website positioned Sonnamera as an expert with unparalleled knowledge and access to the Singapore market, keeping in mind the target audience of both global brands keen on entering the Singapore market and local retailers looking to expand their portfolio of global FMCG brands.
- Original visual content encompassing images and iconography was developed to showcase the USP of each brand in Sonnamera’s existing portfolio.
