Crafting a Tale of Timeless Appeal for Jewellery Brand - NAC Jewellers
Moulding a Bewitching Identity
A distinguished jewelry retailer in Chennai, NAC, renowned for the unwavering trust of its customers, faced a significant challenge with its 15-year-old logo. Its dual dilemma was its existing customers were familiar with the old logo while the younger audience found it less relatable. One MG set to tackle this by reimagining the brand’s visual identity to appeal to both the traditional customer base and the younger demographic.
What We Did For the Brand
- Brand Identity & Design
- Brand Communication Assets
- Corporate Stationery
- UI & Microsite Design and Development
- Social Media Marketing
Branding
- We created a logo that stood high in appeal for a retailer, while appealing to the young and traditional jewellery buyers alike. The logo was an infinite loop of the letters N, A, C in a decorative and intricate design, suggestive of the beautiful ornaments that one can buy.
- Their corporate stationery was also revamped in line with the new brand identity.
Social Media
- Facebook campaigns were designed for all three brands of NAC – NAC, Silvermine and Young Ones to increase footfall in the stores.
- The campaign focussed on product details, offers and promotion of values of trust and authenticity.
- One MG doubled the organic reach, engagement and interaction with our social content and campaigns as against NAC’s last 1 year average.
- Popular engagement and a positive brand recall was created through simultaneous competitions and offers across the physical store and on social media. People were encouraged to take pictures inside the stores and tag the brand on Facebook.
- Short video updates of jewellery trends promoting the Muhurtham collection were created for their YouTube channel as opportunities for social interaction with the brand.
Microsite
- One MG developed a microsite for all the 3 brands of NAC – NAC, Silvermine and Young Ones – to create distinct brand identities for each and promote specific jewellery collections.
- A jewellery collection designed and created exclusively for the movie Rudhramadevi was promoted on the microsite using elements from the movie and by showcasing the jewellery in movie stills.
