Manufacturing a Universal & Versatile Identity for Globally-Renowned Dairy Brand - Hatsun Daily
Dair-ecting the Next Leap
Hatsun, a key player in India’s dairy landscape, stands as one of the country’s largest private dairies. Beyond its domestic reach, Hatsun extends its influence globally, exporting dairy products to 38 countries. The challenge at hand revolved around Hatsun’s traditional distribution model, relying on dealers with limited space for showcasing the brand’s diverse offerings.
Transitioning from a dairy-centric focus to incorporating agro-food products, Hatsun sought a revamped branding strategy. One MG intervened with a holistic brand communication strategy that would empower Hatsun on its new journey.
What We Did for the Brand
- Brand Identity Design
- Ambient Branding
- BTL Collateral Design
Branding
- A new brand identity was created for Hatsun Daily to embody the concept of wholesome goodness.
- The logo signified goodness wrapped around the arm and presented to the consumer with care. The arm was represented in the form of a milk splash, suggesting that the brand retailed milk products. Within the circle of the splash, different agroproducts were connoted with different leaves in green.
- One MG standardized the entire visual philosophy across Hatsun Daily stores, constructed in formats of 100 and 200 sq feet.
- While developing their visual language, we had to ensure exposure for the new range of products alongside the best sellers for better consumer attention.
BTL Collaterals
- One MG developed a communication strategy to enable reach of the brand across socio-economic classes.
- Multiple BTL activations including door to door activities, apartment based activities, and look walker activities, were organized.
- Marketing collaterals in English, Hindi, Tamil, Marathi, Telugu and Kannada were designed and developed around the availability of a completely new range of products offered through an enhanced retail experience.
