Social Media Executive

Location: Chennai

Your Role in the Big Picture:

As a Social Media Executive at One MG, you will manage social media for multiple client accounts, develop engaging content, execute campaigns, and contribute to building strong digital communities.

What You’ll Create & Contribute:

• Manage day-to-day social media activities and content calendars for multiple client accounts.
• Develop social media strategies and content aligned with brand objectives.
• Coordinate with creative, content, and client servicing teams for timely execution of posts, reels, stories, and campaigns.
• Write and coordinate engaging captions and social media copies.
• Stay updated on social media trends, formats, platform updates, and audience behaviour.
• Monitor performance metrics and prepare reports with actionable insights.
• Manage comments, messages, and online conversations around client brands.
• Conduct competitor and industry research to identify content opportunities.
• Take ownership of influencer marketing, including identifying, coordinating, and managing influencers/creators.
• Build and maintain an updated influencer database for campaigns and collaborations.
• Shoot basic reels and social media content using a smartphone when required.
• Identify, maintain, and coordinate with shoot crew such as photographers, videographers, editors, and other production resources.
• Ensure content follows brand guidelines and communication objectives.

What We’re Looking For:

• 1–2 years of experience in social media management, preferably in a digital/advertising agency.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
• Good communication, copywriting, and coordination skills.
• Strong understanding of social media trends, content formats, and analytics.
• Ability to manage multiple accounts and deadlines.
• Creative mindset with an eye for engaging content.
• Basic knowledge of Meta Business Suite, Instagram Insights, and social media scheduling/analytics tools.
• Basic understanding of mobile content creation and influencer marketing.