“Alexa, Where Can I Buy the Best..?” Marketing in the Age of Voice Assistants
First, they told us buttons were for suckers. Turns out, swiping and scrolling screens is the faux-pas now. Every day, Voice Assistants like Alexa and Google Assistant are saving humans from…scrolling screens or God forbid, picking up a remote control. In all seriousness, Voice Assistants have been welcomed in millions of households across the world with open arms.




