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There is nothing that hasn’t been impacted by the coronavirus. Like they say, it’s the entire ecosystem that has come crashing down – almost like Judgement day. But even in times like these – brands will adapt, consumers will evolve, and creative content will explode – giving respite during a crisis.

My sister and her gang of friends have a habit of browsing through a restaurant’s website before stepping out for dinner. They discuss the menu, see if the food looks appetizing and try and gauge the ambience. They say it gives them an inkling of what to expect from the evening. In short, this influences their decision of going to the restaurant.