Hatsun, a key player in India's dairy landscape, stands as one of the country's largest private dairies. Beyond its domestic reach, Hatsun extends its influence globally, exporting dairy products to 38 countries. The challenge at hand revolved around Hatsun's traditional distribution model, relying on dealers with limited space for showcasing the brand's diverse offerings.
Transitioning from a dairy-centric focus to incorporating agro-food products, Hatsun sought a revamped branding strategy. One MG intervened with a holistic brand communication strategy that would empower Hatsun on its new journey.
