Oyalo, the frozen food subsidiary (formerly) of Hatsun – one of India's largest private dairies, marked its debut across Hatsun Distribution Centers. The challenge lay in Hatsun's foray into frozen foods, leveraging its robust dairy cold chain distribution. Launching a brand for ready-to-eat offerings, into the skepticism of Indian consumers accustomed to hot meals, required a strategic approach starting right from the brand name, the voice, the design language, and more. Our goal was to create a clutter-breaking identity for this emerging brand, making its mark on the audience.
