{"id":1335,"date":"2020-04-23T16:04:01","date_gmt":"2020-04-23T15:04:01","guid":{"rendered":"http:\/\/onemg.com\/blog\/?p=1335"},"modified":"2020-11-24T14:35:00","modified_gmt":"2020-11-24T14:35:00","slug":"5-filters-your-brand-communication-should-use-during-the-corona-crisis","status":"publish","type":"post","link":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/","title":{"rendered":"5 filters your brand communication should use during the corona crisis"},"content":{"rendered":"
Branding<\/span><\/a><\/div>
<\/div><\/div><\/div>

5 filters your brand communication should use during the corona crisis<\/h1><\/div>

There is nothing that hasn\u2019t been impacted by the coronavirus. Like they say, it\u2019s the entire ecosystem that has come crashing down \u2013 almost like Judgement day. But even in times like these – brands will adapt, consumers will evolve, and creative content will explode \u2013 giving respite during a crisis.<\/p>\n

The advertising industry and all the creative minds together will never be able to take away all the grief but can remind audiences, why there is heart and trust when associating with a brand. Brands need to continue communication, but while keeping in mind a few filters:<\/p>\n

    \n
  1. Is the message perfect during this time?<\/span><\/li>\n
  2. Is the ad promoting a healthy outlook?<\/span><\/li>\n
  3. Is the communication mirroring society’s talk?<\/span><\/li>\n
  4. Is it adapting to new behaviors?<\/span><\/li>\n
  5. Is it uplifting society in any way?<\/span><\/li>\n<\/ol>\n

    Creatively, brands must open their outlook to what is happening around and restrict product-focused communication. It would be smart to avoid content that is contrary to government or health authorities. Instead, spreading the message of social distancing, washing your hands and safety measures with heart and concern – is key.<\/p>\n<\/div>

    <\/span><\/div>

    During these times, promotional content would be a no-go. It might (and we say might) work for the short-term, but once the crisis is averted \u2013 this would create a certain negative self-serving image for the brand. But if the communication of this promotion helps the consumer while also driving brand recall, then why not. A simple example is Burger King recently putting out their recipe of burgers, while also reminding audiences of the importance of social distancing.<\/p>\n

    Brands shouldn\u2019t be seen taking advantage of the crisis. Being authentic to their core values is what audiences would appreciate, while also doing their part to help the society. After all, brands are made by people. And when brands serve them \u2013 through togetherness and solidarity \u2013 it will be remembered a long way.<\/p>\n

    Content from brands should put people and their emotions ahead of profits. Brands can adapt their products and services to help in these times of need. Simply put, advertising and marketing during times of crisis must be smart, emotional, intuitive, evolving and most importantly sensitive to what is going on.<\/p>\n

    Follow our blog<\/a> to know more about branding, communication and digital marketing. <\/strong><\/p>\n<\/div>

    <\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    There is nothing that hasn\u2019t been impacted by the coronavirus. Like they say, it\u2019s the entire ecosystem that has come crashing down<\/p>\n","protected":false},"author":1,"featured_media":1330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"\nWhat does a brand do during crisis?<\/title>\n<meta name=\"description\" content=\"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does a brand do during crisis?\" \/>\n<meta property=\"og:description\" content=\"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"One MG\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T15:04:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T14:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OneMG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OneMG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\"},\"author\":{\"name\":\"OneMG\",\"@id\":\"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8\"},\"headline\":\"5 filters your brand communication should use during the corona crisis\",\"datePublished\":\"2020-04-23T15:04:01+00:00\",\"dateModified\":\"2020-11-24T14:35:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\"},\"wordCount\":1404,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\",\"url\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\",\"name\":\"What does a brand do during crisis?\",\"isPartOf\":{\"@id\":\"https:\/\/onemg.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg\",\"datePublished\":\"2020-04-23T15:04:01+00:00\",\"dateModified\":\"2020-11-24T14:35:00+00:00\",\"author\":{\"@id\":\"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8\"},\"description\":\"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies\",\"breadcrumb\":{\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage\",\"url\":\"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg\",\"contentUrl\":\"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg\",\"width\":1200,\"height\":562},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onemg.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 filters your brand communication should use during the corona crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onemg.com\/blog\/#website\",\"url\":\"https:\/\/onemg.com\/blog\/\",\"name\":\"One MG\",\"description\":\"One MG is a digital and traditional, creative marketing communication agency based in Chennai, India.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onemg.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8\",\"name\":\"OneMG\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/onemg.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f150e8139d16155b7ee2dcccf63bd5291e9cf4d2d483af525b31c8bbf4c01ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f150e8139d16155b7ee2dcccf63bd5291e9cf4d2d483af525b31c8bbf4c01ec?s=96&d=mm&r=g\",\"caption\":\"OneMG\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What does a brand do during crisis?","description":"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/","og_locale":"en_GB","og_type":"article","og_title":"What does a brand do during crisis?","og_description":"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies","og_url":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/","og_site_name":"One MG","article_published_time":"2020-04-23T15:04:01+00:00","article_modified_time":"2020-11-24T14:35:00+00:00","og_image":[{"width":1200,"height":562,"url":"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg","type":"image\/jpeg"}],"author":"OneMG","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OneMG","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#article","isPartOf":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/"},"author":{"name":"OneMG","@id":"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8"},"headline":"5 filters your brand communication should use during the corona crisis","datePublished":"2020-04-23T15:04:01+00:00","dateModified":"2020-11-24T14:35:00+00:00","mainEntityOfPage":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/"},"wordCount":1404,"commentCount":0,"image":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg","articleSection":["Branding"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/","url":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/","name":"What does a brand do during crisis?","isPartOf":{"@id":"https:\/\/onemg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage"},"image":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg","datePublished":"2020-04-23T15:04:01+00:00","dateModified":"2020-11-24T14:35:00+00:00","author":{"@id":"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8"},"description":"In recognition of one of the biggest shifts in the marketing landscape, the Consultants Review magazine came out with a countdown of companies","breadcrumb":{"@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#primaryimage","url":"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg","contentUrl":"https:\/\/onemg.com\/blog\/wp-content\/uploads\/2020\/04\/onemg-blog-featured.jpg","width":1200,"height":562},{"@type":"BreadcrumbList","@id":"https:\/\/onemg.com\/blog\/5-filters-your-brand-communication-should-use-during-the-corona-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onemg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 filters your brand communication should use during the corona crisis"}]},{"@type":"WebSite","@id":"https:\/\/onemg.com\/blog\/#website","url":"https:\/\/onemg.com\/blog\/","name":"One MG","description":"One MG is a digital and traditional, creative marketing communication agency based in Chennai, India.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onemg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/onemg.com\/blog\/#\/schema\/person\/9722d36f4d963b734b28fa7a490b95c8","name":"OneMG","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/onemg.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f150e8139d16155b7ee2dcccf63bd5291e9cf4d2d483af525b31c8bbf4c01ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f150e8139d16155b7ee2dcccf63bd5291e9cf4d2d483af525b31c8bbf4c01ec?s=96&d=mm&r=g","caption":"OneMG"}}]}},"_links":{"self":[{"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/posts\/1335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":3,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"predecessor-version":[{"id":1497,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/posts\/1335\/revisions\/1497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onemg.com\/blog\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}