PLUNGE DIGITAL
PLUNGE DIGITAL
With a rapidly changing world spurred by a blitzkrieg of transformations in technology and the ever-evolving human behaviour, brands are often left to play catch up while trying to stay abreast with their consumers. We hand hold brands to achieve their ‘marketing’ digital transformation goals.
Our integrated approach to mobile and web ensures a complete digital experience delivered to your consumer through powerful, game-changing and disruptive messaging that is absolutely measurable.Our robust technology ecosystem ensures an agile and rapid extension of your brand across screens and devices.
Given the rate at which users consume content, it is imperative that brands provide content that is absolutely awe-inspiring. Today, more than anytime in history, people are documenting and sharing text, images and videos. Users have become curators, exhibitors and creators all at once. How can a brand stand out and put their message across in all this clutter? In an unusual turn of events, brands are forced to think like consumers and effectively compete with them for mindshare.
Here’s where we come in. We take a data-driven approach to content creation. We listen to your customers, analyse their moods and preferences and offer them precisely ‘the’ content they want to consume and share - be it text, visual, video, audio or even tactile. The content ultimately must engage users both in the physical and virtual space to create a complete immersive experience where users can isolate the noise and interact attentively with the brand’s content.
Our User Experience process starts with user profiling. It is essential to know who the user is and what his or her behaviour would be to provide the ultimate user experience. The insights of profiling are further used in building the architecture, wireframing and prototyping. This approach helps us to be device and screen agnostic. A thorough UX approach also helps for collaboration with the client as well as user testing of experiences to achieve the pre-defined objective of the design.
It is also important to align functionality with aesthetics. The wireframes take care of functionality while the aesthetics are aligned with the branding goals. We create pixel perfect visual designs that accentuate the brand story.
We are a nerd tac-team eager to show-off our code ninjas, working with both commercial as well as open-source technology. No matter the scale of the application, our tech team is adept at crafting clean, modular and high performing codes that are easy to maintain as well as scale.
We love experimenting and can make the most mundane project engaging with a few lines of wondercode.
