Stylori is one of the top 5 online jewelry stores in India. Backed by the 600 Cr NAC Jewellers, Stylori
has pan India presence, they sell affordable, gold and diamond jewelry. Stylori also sells gold coins
and loose diamonds.
With increasing dependence on online shopping, Stylori was launched to cater to the everyday
fashion needs of women. While there are only limited online jewelry stores in the market, there are
many multi-brand websites selling jewelry. Many Indian users are still new to purchasing jewelry
online and are skeptical doing the same. The challenge was to create an online jewelry brand users
would trust to buy diamonds and gold.
We worked with Stylori, right from their brand name, which incidentally is a word coined out of Style,
Love, Stories. The e-store was developed to emulate the experience of a real world jeweler. Right from
the user experience to the user interface, all of it carried the same motto. One MG created a unique
3D projection mapping experience to launch the site across 2 cities. We also promoted the brand
across the web and social media to increase the foot fall on the site.