NAC Jewellers

Background:
NAC is one of Chennai’s premier jewellery retailers. A 600 Cr company, NAC is reputed for the trust
their customers had in them. Some of their customers were second generation buyers of NAC.

Challenge:
NAC’s logo was 15 years old . This posed 2 major problems: Firstly, customers were used to seeing
the old logo and introducing a new logo might create confusion. Secondly, the newer and younger
audiences did not relate to the existing logo. NAC has a very traditional audience, our challenge was
to find acceptance among their current audience base, while looking forward towards younger
audiences.

Solution:
We created a logo that stood high in appeal for a retailer, while appealing to the young and tradition
jewellery buyers alike.

By | 2017-07-25T12:14:03+00:00 June 25th, 2015|Branding, Corporate Stationery, Digital Promotions, Logos, Websites|0 Comments

Leave A Comment