NAC is one of Chennai’s premier jewellery retailers. A 600 Cr company, NAC is reputed for the trust
their customers had in them. Some of their customers were second generation buyers of NAC.
NAC’s logo was 15 years old . This posed 2 major problems: Firstly, customers were used to seeing
the old logo and introducing a new logo might create confusion. Secondly, the newer and younger
audiences did not relate to the existing logo. NAC has a very traditional audience, our challenge was
to find acceptance among their current audience base, while looking forward towards younger
We created a logo that stood high in appeal for a retailer, while appealing to the young and tradition
jewellery buyers alike.