Hatsun is the largest private dairy in India. With a market captalisation of 4000 Cr, Hatsun retails
dairy products domestically and also exports across 38 countries globally.
Hatsun traditionally distributed their dairy products through a network of dealers who stocked and
sold milk across urban and rural masses. These distribution centers were owned by franchisees and
hardly provided for the brand to showcase its flavor. Moreover, from a dairy only store, Hatsun
Distribution Centers (HDC) would now cater agro food products along with dairy. Hence Hatsun
required branding that would be in line with their new positioning.
To cater to a wider audience, Hatsun needed to brand their distribution centers and alter their current
positioning and mind share. One MG came up with a communication strategy that would start right
from rebranding the Hatsun Distribution Centers and go all the way to create the entire look and feel
of these outlets and promote the brand across the vicinity of the outlet.