Background: Hatsun is the largest private dairy in India with a market capitalisation of 4000 Cr. Oyalo is a frozen food brand of Hatsun, launched across the Hatsun distribution centers. Challenge: Hatsun, was entering into a new territory – frozen foods. Having built great supply chain capabilities across dairy cold chain distribution, Hatsun wanted to [...]

By | 2017-10-20T12:07:21+00:00 July 2nd, 2015|Branding, Brochure, Logos, Outdoor, POS, Print|0 Comments

Hatsun Daily

Background: Hatsun is the largest private dairy in India. With a market captalisation of 4000 Cr, Hatsun retails dairy products domestically and also exports across 38 countries globally. Challenge: Hatsun traditionally distributed their dairy products through a network of dealers who stocked and sold milk across urban and rural masses. These distribution centers were owned [...]

By | 2017-10-17T11:44:02+00:00 July 2nd, 2015|Branding, Brochure, Logos, Outdoor, POS, Presentations|0 Comments


Background: Texas Fiesta is a Tex-Mex restaurant based in Chennai serving more Texan than Mexican cuisine. The restaurant owners wanted to establish this place as a fun filled, family restaurant that offers a slice of good old wild western life. Challenge: Chennai was not familiar with Tex-Mex cuisine and hence were reluctant to try. However, [...]

By | 2017-10-17T10:39:02+00:00 May 16th, 2015|Branding, Logos, Outdoor, POS, Print, Radio, Television, Websites|0 Comments


Background: Speed Freaks is an award winning car audio installation company based in Chennai. Having won a lot of car audio installation competitions, Speed Freaks enjoyed a reputation of being a technically sound audio installation company. Largely young, college going population frequents Speed Freaks to customise their car audio as well as their cars styling. [...]

La shaakahari

Background: La Shaakahari is a restaurant based in Chennai serving world vegetarian cuisine. Unlike other restaurants in Chennai, La Shaakahari gave a plethora of choice to the vegetarian diners (largely women and kids). Challenge: To communicate the unique proposition of the restaurant – A Vegetarian restaurant serving world cuisine. The communication had to stand out [...]

By | 2017-07-25T12:24:52+00:00 May 16th, 2015|Events, Outdoor, Print, Radio, Websites|0 Comments


Background: Kabbs is a pet spa and boutique based in Chennai. Kabbs, besides providing spa treatments and massages for dogs, also merchandise pet food and accessories. Challenge: To sensitise the need for a pet spa & boutique and to create a brand that resonated with a pet owner. The brand wanted to portray themselves as [...]


Background: VGP Universal Kingdom has been synonymous with boundless excitement, fun and one of a kind themed experience for over 35 years now. It was VGP who introduced the concept of amusement park in India, way back in 1975. The park attracts an impressive footfall of 1.2 million people annually and in summer alone half [...]

By | 2017-07-25T12:28:46+00:00 March 15th, 2015|Branding, Brochure, Emailers, Illustrations, Outdoor, Websites|0 Comments

Royal Splendour

Background: Royal Splendour Developers Pvt. Ltd. is a real estate company based in Chennai, they have properties both in commercial as well as residential space across various locations in South India. Challenge: Royal Splendour Developers wanted to rebrand themselves to cater to much larger and up market clientele. They also wanted to attract better investment opportunities. [...]

By | 2017-07-25T12:31:00+00:00 March 15th, 2015|Brochure, Corporate Stationery, Logos, Outdoor, POS, Websites|0 Comments