4 website must-haves for Indian Restaurants in Australia

My sister and her gang of friends have a habit of browsing through a restaurant’s website before stepping out for dinner. They discuss the menu, see if the food looks appetizing and try and gauge the ambience. They say it gives them an inkling of what to expect from the evening. In short, this influences [...]

By | 2017-07-25T12:03:50+00:00 January 11th, 2017|Australia, Branding, Restuarant, Websites|0 Comments

Creating a niche as an Indian Restaurant in Australia

I have always liked eating in Peshawari, a restaurant serving North Western Cuisine, in Chennai. Besides serving the most delicious food, every little aspect of their décor, the servers and the ambience transport you to India’s erstwhile North West Frontier Province. This is an ideal example of a brand that ensures that their Unique Selling [...]

By | 2017-10-17T11:48:23+00:00 December 27th, 2016|Australia, Branding, Restuarant, USP|0 Comments


Background: Ideas2IT creates IT and ITes products for enterprises and start-ups. They specialise in building web and mobile applications for Healthcare, Analytics, e-Commerce and Social Media. Challenge: Ideas2IT had predominantly serviced enterprises and were extremely successful; however, now they wanted to target start-ups and geared themselves to make their brand fresher and younger. Solution: We [...]

By | 2017-07-25T12:07:09+00:00 October 22nd, 2015|Branding, Logos|0 Comments


Background: Hatsun is the largest private dairy in India with a market capitalisation of 4000 Cr. Oyalo is a frozen food brand of Hatsun, launched across the Hatsun distribution centers. Challenge: Hatsun, was entering into a new territory – frozen foods. Having built great supply chain capabilities across dairy cold chain distribution, Hatsun wanted to [...]

By | 2017-10-20T12:07:21+00:00 July 2nd, 2015|Branding, Brochure, Logos, Outdoor, POS, Print|0 Comments

Hatsun Daily

Background: Hatsun is the largest private dairy in India. With a market captalisation of 4000 Cr, Hatsun retails dairy products domestically and also exports across 38 countries globally. Challenge: Hatsun traditionally distributed their dairy products through a network of dealers who stocked and sold milk across urban and rural masses. These distribution centers were owned [...]

By | 2017-10-17T11:44:02+00:00 July 2nd, 2015|Branding, Brochure, Logos, Outdoor, POS, Presentations|0 Comments

Atlab Stem Academy

Background: Atlab is a leading education training and learning service provider based in Dubai. Atlab partnered with some of the pioneers in STEM (Science, Technology, Engineering and Mathematics) solutions to engineer a curriculum that caters to the needs of Indian education system. Challenge: STEM education as a concept was new to India. The challenge was [...]

By | 2017-10-17T08:35:25+00:00 June 26th, 2015|Branding, Brochure, Corporate Stationery, Logos, Print|0 Comments

Apollo Sindoori

Background: Apollo Sindoori is a 3500 Cr worth hospitality service management and support services company. Being a sister concern of the famed Apollo Hospital Group, Apollo Sindoori, manages the entire gamut of hospitality services right from food services to kitchen planning and management for corporates, institutions, industries and hospitals. Challenge: Apollo Sindoori is a 30 [...]

By | 2017-10-20T12:08:34+00:00 June 26th, 2015|Branding, Corporate Stationery, Logos|0 Comments

NAC Jewellers

Background: NAC is one of Chennai’s premier jewellery retailers. A 600 Cr company, NAC is reputed for the trust their customers had in them. Some of their customers were second generation buyers of NAC. Challenge: NAC’s logo was 15 years old . This posed 2 major problems: Firstly, customers were used to seeing the old [...]

By | 2017-10-17T10:31:39+00:00 June 25th, 2015|Branding, Corporate Stationery, Digital Promotions, Logos, Websites|0 Comments


Background: Stylori is one of the top 5 online jewelry stores in India. Backed by the 600 Cr NAC Jewellers, Stylori has pan India presence, they sell affordable, gold and diamond jewelry. Stylori also sells gold coins and loose diamonds. Challenge: With increasing dependence on online shopping, Stylori was launched to cater to the everyday [...]

Take Me 2 The World

0Background: Take Me 2 The World, is a New Zealand based Travel and Tour Company. They primarily have 2 main target destinations – India and New Zealand. Challenge: To Indians, the brand sold customised tours across New Zealand and for New Zealanders, they sell custom tours to India. The Indian entity was called Take Me [...]